“JetBlue Airways, which made its name providing free television and leather seats on its flights, started charging passengers for pillows on Monday, marking the latest attempt by struggling airlines to claw back some of the cost of high fuel prices.
JetBlue said it will no longer provide pillows, but passengers on flights longer than two hours can buy a pillow and blanket kit for USD$7, which the airline is touting as healthy and eco-friendly.”

Link: http://news.airwise.com